Tag Archives: Marketing

From Janitor to Flamin’ Hot Cheetos Innovation

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Photo Credit: Rudi Lopez, M.A. | Copyright Protected 2017

By Rudi Lopez, M.A., Editor-in-Chief | rudi.benhtv@gmail.com

San Bernardino, CA. – San Barnardino Valley Community College located in the Inland Empire hosted a keynote speaker who was a former janitor who came from humble beginnings only to become one of the most iconic innovators of a product that is still popular worldwide. A conference room maxed at capacity resulting in standing room of SBVC students who were treated to the founder of their favorite snack Flamin’ Hot Crunchy Cheetos. The majority of the students were of Latino/Hispanic decent, along with students of other ethnicity welcome Mr. Richard Montanez,  Vice President of Multicultural Sales and Marketing North America for PepsiCo. Continue reading From Janitor to Flamin’ Hot Cheetos Innovation

The 2016 Movie Business book launch at Barnes & Noble

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By Rudi Lopez, Editor-in-Chief (rudi.benhtv@gmail.com)

A variety of movie industry insiders came together Monday, September 12th  at the Barnes & Noble bookstore at The Grove in Los Angeles, for a panel discussion on the film industry, it’s current state, it’s changes and trends. The panel were also present for the launch of the 4th edition of The 2016 Movie Business Book by Jason E. Squire, M.A, Associate Professor of the Practice of Cinematic Arts at the University of Southern California.

Continue reading The 2016 Movie Business book launch at Barnes & Noble