By Rudi Lopez, M.A., Editor-in-Chief | email@example.com
Los Angeles, CA. – The Porsche car exhibit area was extremely crowded with international press and trade personnel, cramming and moving their way through the crowds to get a good position and view of the press conference that was to take place. Anticipation filled the air in Petree Hall. At the center of the hall stood an automobile underneath a white cover and behind a media wall that featured a promotional video. The hall was so full, that hundreds of journalist were turned away.