Category Archives: Business

From Janitor to Flamin’ Hot Cheetos Innovation

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Photo Credit: Rudi Lopez, M.A. | Copyright Protected 2017

By Rudi Lopez, M.A., Editor-in-Chief |

San Bernardino, CA. – San Barnardino Valley Community College located in the Inland Empire hosted a keynote speaker who was a former janitor who came from humble beginnings only to become one of the most iconic innovators of a product that is still popular worldwide. A conference room maxed at capacity resulting in standing room of SBVC students who were treated to the founder of their favorite snack Flamin’ Hot Crunchy Cheetos. The majority of the students were of Latino/Hispanic decent, along with students of other ethnicity welcome Mr. Richard Montanez,  Vice President of Multicultural Sales and Marketing North America for PepsiCo. Continue reading From Janitor to Flamin’ Hot Cheetos Innovation

Youngs Market Company Excited about Baja Wines

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By Rudi Lopez, M.A. |

Costa Mesa, CA. – Due to the quick ramp up and excitement in the marketplace, Youngs Market Company (YMCO) the fourth largest distributor has placed a second order for more wine from the Baja United Group Select Family of Baja Wines. This is a positive sign from the market place for Baja United Group which recently launched its business. Baja United believes that the wine market will fall in love with the unknown wines from Baja California region, which has been labeled as the “The Next Napa” and featured in Conde Nast Traveler, Vogue, Orange County Register, The Daily Beast, Food & Wine, New York Times, Bloomberg, Sand Diego Tribune, The Guardian and Wall Street Journal . The group is the exclusive importer of wines and beer from five wineries and nine breweries in the Baja region.  The value of the second order is over $23,000. The positive news comes on the recent announcement that Baja United Group Wines will be available in select Whole Foods Markets stores.  Continue reading Youngs Market Company Excited about Baja Wines

Baja United Group – A Business with a Purpose!

“The Purpose of Life is a Life with Purpose.” – Robert Bryne

By Rudi Lopez, M.A. |

Costa Mesa, CA. – Live. Purposeful. That is the tagline for Baja United Group, the newly formed company by Jim Riley (President, Baja United Group) and Steve Jugan (CEO, Baja United Group). The two industry experts have over 60 years of combined experience in the beverage and spirits sector (Ketel One Vodka, Azunia Tequila, Monster Energy, Budweiser and Pabst Blue Ribbon) that they will help use to successfully navigate the direction of this new venture. Continue reading Baja United Group – A Business with a Purpose!

Unstoppable by Maria Sharapova

By Rudi Lopez, M.A. |

Los Angeles, CA. –  From Maria Sharapova, one of our fiercest female athletes, the captivating—and candid—story of her rise from nowhere to tennis stardom, and the unending fight to stay on top.
In a small Russian town, where as a five-year-old she played on drab neighborhood courts with precocious concentration. It begins when her father, convinced his daughter could be a star, risked everything to get them to Florida, that sacred land of tennis academies. It begins when the two arrived with only seven hundred dollars and knowing only a few words of English. From that, Sharapova scraped together one of the most influential sports careers in history. 
Continue reading Unstoppable by Maria Sharapova

A Fight Against Cancer

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By Rudi Lopez, M.A. |

West Des Moines, IA. – As a parent of a 10 year old boy, I tend to be over protective at times, worry about his safety and health, and at times assume that my child is fragile or not capable of handling adversity. Continue reading A Fight Against Cancer

Leave A Better Footprint

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By Mari Baquir |

Torrance, CA. – In the past, being eco-friendly meant that a consumer had to give up critical criteria such as convenience, aesthetics, or quality in order to buy an eco-friendly product. Some people have the conviction it takes to make their own toothpaste and deodorant from scratch, but most consumers just want a great product they can easily buy—and that also happens to help the Earth. Continue reading Leave A Better Footprint

First-Ever AutoMobility LA Opens 2016 LA Auto Show

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By Rudi Lopez, M.A, Editor-In-Chief (

Los Angeles, CA. – The first-ever AutoMobility LA brought together the automotive trade industry leaders, technology companies, and members of the media. AutoMobility LA is a merger of Los Angeles Auto Show’s Press & Trade Days and it’s award winning Connected Car Expo. A Kick-Off Party was held Monday, November 14th to launch this exciting new forum and lead into the fall Los Angeles Auto Show which begins Friday, November 18th. Continue reading First-Ever AutoMobility LA Opens 2016 LA Auto Show

Dr. Peggy Chin joins BENH.TV


Los Angeles, CA. BENH.TV is excited to announce that Dr. Peggy Chin of San Diego has joined our media team as the Health, Wellness & Sports Writer.

“I”m really honored and excited to have Dr. Peggy Chin join our media team. She brings a wealth of experience and knowledge, shares the same passion for health and fitness, is an active fitness athlete and is committed to giving back to her community and inspire others. I have no doubt she will contribute amazing articles that will give value to our readers across the U.S. and internationally. ” – Rudi Lopez, M.A., Editor-in-Chief

Continue reading Dr. Peggy Chin joins BENH.TV

The 2016 Movie Business book launch at Barnes & Noble

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By Rudi Lopez, Editor-in-Chief (

A variety of movie industry insiders came together Monday, September 12th  at the Barnes & Noble bookstore at The Grove in Los Angeles, for a panel discussion on the film industry, it’s current state, it’s changes and trends. The panel were also present for the launch of the 4th edition of The 2016 Movie Business Book by Jason E. Squire, M.A, Associate Professor of the Practice of Cinematic Arts at the University of Southern California.

Continue reading The 2016 Movie Business book launch at Barnes & Noble