Sunscreen Film Festival West Opens with Run Paddle Chug: The Hermosa Beach Ironman

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By Rudi Lopez, M.A., Editor-in-Chief (rudi.benhtv@gmail.com)

Hermosa Beach, CA. The fourth annual Sunscreen Film Festival West opens this evening September 29 to October 2 in the South Bay. Festival organizer Robert Enriquez will premiere a new documentary Run Paddle Chug about the local Hermosa Beach Ironman competition held every year on the fourth of July.

“I got this idea, and I wanted to tie [the festival] with the community a bit better,” he says.

The documentary focuses on the history of the event and how it grew from its grassroots beginnings in the early 70s and the actual 2016 event, following several individuals as they compete.

The Sunscreen Film Festival is organized and presented by the St. Petersburg-Clearwater Film Society, a non-profit 501(c) (3) organization, which is dedicated to education, economic development, informing the public about the art of visual storytelling, enhancing opportunities for local filmmakers to develop their craft and art, and increasing the public’s awareness and support of local filmmaking as a cultural and economic asset. History: The Sunscreen Film Festival has grown from its first festival in a local art gallery with 600 attendees in 2006 to a nationally recognized event with an annual attendance of over 11,000. The festival is based at the Baywalk Entertainment Complex and Muvico 20 Theaters. (In Florida)  In Los Angeles/South Bay the festival is based out of the Hermosa Civic Theatre.  Claimed as  “25 Coolest Film Fests” in the country by MovieMaker Magazine in 2009 . Sunscreen is one of only 23 Film Fests in the country to be sponsored and acknowledged by the Academy of Motion Picture Arts and Sciences (the Oscars) for 2013.

For information about the festival and tickets: http://ssffwest.com

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